If you’re looking to add a little French-girl-chic to your summer jewelry wardrobe, consider The Paris Bracelet, now available in the United States. Handmade in France by Les Interchangeables, these fashion-forward bracelets feature couture-quality stretch satin ribbons embedded with Swarovski crystals that are durable and water resistant (you can swim and shower in them). “The Paris” comes in 20 colors and 24 crystal patterns, suitable for stacking, collecting and gift-giving. Ooh-la-la.
A Franco-American Success Story
The adjustable Paris Bracelet was developed by Les Interchangeables founder Audrey Bot, who began by using bra straps and evolved her bracelet design into a stretch ribbon construction. Bot had distribution in some 1,500 stores worldwide, including locations in Europe, Asia and Canada, when she met Susan Fotos, owner of Higashi Jewelry and Eyewear in Lemoyne, PA, in 2013.
Both women were attending the “Who’s Next” convention in Paris when Fotos noticed that Bot’s jewelry booth “was mobbed.” Guessing that Bot’s affordable bracelets would catch on with American women, Fotos later signed on as her sole U.S. distributer.
“I had instant success with the bracelets in my store, and thought it would be great to share this fabulous new bracelet concept with other jewelers and boutiques in the United States,” Fotos told NationalJeweler.com.
She added that the most popular Paris Bracelet color in this country is a nude shade known as “pink beige.”
Perfect for Sharing
The Paris Bracelet is now available in 176 U.S. stores and boutiques, and the list is growing every week. Like bracelet lines such as Alex and Ani, and Pandora, The Paris has a price point designed for multiple purchases; it retails for $29 to $59.
Fotos reports that The Paris was a big Mother’s Day item, and now mothers are returning to buy them for their daughters, their friends, and their daughters’ friends! They’re adjustable, which means they work on little girls’ wrists too…and summer brides are snapping them up as gifts for their bridesmaids.
Source: National Jeweler