Connoisseurs is the global market leader in jewelry care, with its brand established in over 60 nations throughout the world, from North America to Europe to Asia.

The reasons for Connoisseurs global brand leadership include:

PRODUCT INNOVATION.
Connoisseurs is known for its product innovation, and has transformed the jewelry care industry with such new products as the Jewelry Wipes, Jewelry Quick Cleanser, Silver Wipes, and the Sonic Jewelry Cleaners. Its latest product, the Diamond Dazzle Stik, is the most successful product launch in the company’s history.

Connoisseurs is committed to improvements in its products. For instance, the effectiveness of its mainstay Jewelry Cleaners has recently been increased through the use of polymers which increase the brilliance of jewelry, while reducing the appearance of tiny scratches from wear.

QUALITY.
Virtually all Connoisseurs products are manufactured in the company’s state-of-the-art facility in Woburn, Massachusetts, a suburb of Boston. With the help of custom-designed machinery—and Connoisseurs’ own commitment to excellence—the company meets the most
exacting standards of quality.

PACKAGING.
Connoisseurs’ award-winning packaging draws new consumers into the category. With products that have the feel and look of cosmetics, Connoisseurs makes the statement that jewelry care should be the basis of every woman’s daily beauty routine.

Connoisseurs packaging is not only a matter of aesthetics, it also seeks to promote convenience and ease-of-use through innovative delivery systems.

TRADITIONAL ADVERTISING.
Connoisseurs is the only jewelry care company which supports its brand through regular consumer advertising. Good Housekeeping is only one of the scores of publications worldwide in which Connoisseurs advertises.

NEW MEDIA.
In addition, Connoisseurs is committed to social media marketing and Internet advertising. With a presence on Facebook, You Tube, Twitter, a jewelry blog ("Obsessedbyjewelry.com") and a robust digital advertising campaign, Connoisseurs is attracting a new generation of consumers to its products.

Connoisseurs is carried in tens of thousands of retail venues worldwide--independent jewelry stores, jewelry chains, department stores, specialty retailers, mass merchandisers, hypermarkets, home shopping networks, mail order, etailers, drug stores, drug chains, and supermarkets, and military exchanges worldwide.

In over sixty nations, Connoisseurs is the consumers’ preferred brand in jewelry care products, and which retailers, therefore, need to carry.

The company is privately-held.