Charms are always in season, and this fall the top charm-based jewelry brands are serving up wonderful new designs and new ways to wear them. Charm Jewelry leaders Pandora and Alex and Ani — and up-and-comer Endless — are all moving “way beyond bracelets,” encouraging women to personalize rings, necklaces and earrings with charms and beads.
Let’s take a closer look.
Danish jewelry company Pandora launched its now-famous bracelet and charm line in 2000. Today, Pandora is a $12 billion company and its products are sold in 90 countries on six continents. The jewelry buying public’s thirst for personalized, commemorative Charm Jewelry is unquenchable.
Pandora celebrates each customer’s individual style with a create-your-own-design aesthetic. “All women have their individual stories to tell,” said a spokesperson, “a personal collection of special moments that makes them who they are.”
Alex and Ani
Founded in Cranston, R.I. in 2003, Alex and Ani has enjoyed meteoric success. In fact, after just nine years in business it was named to Inc. magazine’s prestigious Inc. 5000 list of fastest growing companies in the U.S.
Alex and Ani’s ethos of self-fulfillment and empowerment has helped fuel the jewelry’s popularity among charm-centric consumers and gift-givers. This fall, Alex and Ani is once again channeling a message of positivity with two new collections, “Unexpected Miracles” and “Hand of Fatima.”
Alex and Ani founder and philanthropist Carolyn Rafaelian explains: “We create meaningful, eco-conscious jewelry and accessories to empower the light in you. We share a passion for the well-being of our planet, our communities, and our individual paths.”
An update about Alex and Ani…as seen in Accessories Magazine October 6, 2015.
Click here to read the article>>
Endless Jewelry, introduced just last year, has brought vibrant color to the Charm Jewelry category. Fans mix and match colorful leather bands with sterling silver or 18K gold-plated charms in combinations that are, in a word, endless!
The company’s Fall 2015 collection features a silver bracelet and necklace with an Infinity charm designed by brand ambassador Jennifer Lopez. Not so incidentally, Endless seems to be the favored Charm Jewelry brand of Hollywood A-listers and red carpet regulars.
Clearly, they live a charmed life.