Connoisseurs Sonic Dazzle Stik™ and Dazzle Drops™ Will Change the Face of Jewelry Care

Woburn, MA, July 20, 2015 - Connoisseurs Products Corp., the global leader in jewelry cleaning, unveiled three game-changing new products at the JCK jewelry show in Las Vegas in May that will offer consumers “a better way to clean jewelry.”

Product #1: Connoisseurs Sonic Dazzle Stik™ Jewelry Cleansing Power Brush

Connoisseurs Sonic Dazzle Stik(TM) Jewelry Cleansing Power BrushFeaturing a sleek ergonomic design, the Sonic Dazzle Stik Power Brush cleans jewelry at 6,000 oscillations per minute. This is the first time that hand-held oscillating brush technology -- so popular in the skin care industry -- has been applied to consumer jewelry cleaning products. The Sonic Dazzle Stik’s specially engineered UltraSoft bristles have polished tips that help provide the quickest, easiest, most effective jewelry cleaning system available.

The Connoisseurs Sonic Dazzle Stik comes packaged with two new, reformulated cleansers. The first, Dazzle Drops Advanced Jewelry Cleansing Gel, is ideal for cleaning gold, platinum, diamonds, precious and semi-precious stones, pearls and costume jewelry. The second, Dazzle Drops Silver Jewelry Cleansing Formula with Connoisseurs’ Exclusive Tarnish Control, polishes and protects silver jewelry – removing tarnish and adding a layer of anti-tarnish protection. This is the only silver jewelry cleaning formula on the market that “does it all.”

Just Like a Jeweler Cleaned It

“This hand-held sonic technology is a breakthrough for cleaning jewelry at home,” said Douglas Dorfman, President and CEO of Connoisseurs Products. Corp. “The Sonic Dazzle Stik achieves professional-level jewelry cleaning…just like a jeweler cleaned it…without the bulk and mess of those big systems that you hide under the bathroom vanity.”

The Suggested Retail Price for the Sonic Dazzle Stik is $39.99, and that included two cleaning solutions and 2 AAA batteries. Each dropper-bottle holds enough for 50 cleanings. Solution refills, which come with a fresh Power Brush head, are sold separately for $7.99.

CONNOISSEURS DAZZLE DROPS WILL RENDER ALL TRADITIONAL JEWELRY CLEANING DIPS OBSOLETE

Dazzle Drops Advanced Jewelry Cleaner and Dazzle Drops Silver Jewelry Cleaner are sold separately. Each cleaner comes with a clear acrylic Cleansing/Rinsing Container, a great-grip Jewelry Cleaning Brush and an easy-to-use Dipping Scoop to lower jewelry into the Cleansing/Rinsing Container.

Please note: All Dazzle Drops Jewelry Cleaners are biodegradable and non-toxic.

Product #2: Connoisseurs Dazzle Drops Advanced Jewelry Cleaner™

Connoisseurs Dazzle Drops Advanced Jewelry Cleaner(TM)Up until now, when you used a traditional dip-style jewelry cleaner, the product would begin to lose efficacy as soon as it was opened and continue to lose more each time it was used. Your jewelry would be “cleaning” in dirty solution during each subsequent use! With new Connoisseurs Dazzle Drops Advanced Jewelry Cleaner you are guaranteed that all your jewelry will be cleaned with fresh cleaning solution -- each and every time you clean. Just squeeze, dip and dazzle!

How to Use Dazzle Drops Advanced Jewelry Cleaner

Add a few drops of Dazzle Drops Advanced Jewelry Cleaner to warm water in the Cleansing Container, place your jewelry in the Dipping Scoop, and submerge for 30 seconds. The exclusive formula works quickly to clean all your gold, platinum, diamonds, precious and semi-precious stones, pearls and costume jewelry. Then brush gently with the Jewelry Cleaning Brush, and rinse. After you’re finished, simply dispose of the liquid. Everything then nests neatly back into the Cleansing Container until the next use.


No More Cleaning in Dirty Solution

“With Connoisseurs Dazzle Drops Advanced Jewelry Cleaner, consumers get clean, fresh jewelry cleaner with every cleaning,” said Douglas Dorfman. “Who wants to clean their jewelry in dirty solution?”


Product #3: Connoisseurs Dazzle Drops Silver Jewelry Cleaner™

Connoisseurs Dazzle Drops Silver Jewelry Cleaner(TM)Until now, traditional dips for cleaning silver jewelry may have removed tarnish, but they did not polish and prevent tarnish buildup. Introducing the “first and only” silver jewelry cleaner that does it all -- cleans, polishes and protects from tarnish buildup, thanks to Connoisseurs’ exclusive Tarnish Control Formula. Just brush, dip and dazzle!

How to Use Dazzle Drops Silver Jewelry Cleaner

Place a small amount of the cleaner on the Jewelry Cleaning Brush and gently brush your silver jewelry. Then place jewelry in the Dipping Scoop and rinse. Everything fits neatly back into the Rinsing Container until the next use.


The Suggested Retail Price for Connoisseurs Dazzle Drops Advanced Cleansing Gel is $9.99; for Dazzle Drops Silver Jewelry Cleaning Gel, $9.99. Each is enough for 50 cleanings.

Packaging Inspired by High-End Cosmetics

The new Connoisseurs Sonic Dazzle Stik Power Brush and the new Connoisseurs Dazzle Drops jewelry cleaners feature fluid, elegant designs inspired by high-end cosmetics packaging. The Dazzle Drops products were imagined as precious liquids suspended inside sleek, clear containers. The overall palette of icy blue and lipstick red says “strong is beautiful.” These are products that look sexy and work harder, cleaner, smarter. Packaging is 100% recyclable.

For more information, please contact:

Donna Bubash, Marketing Manager
781-932-3949, Ext. 222
Dbubash@Connoisseurs.com

For pre-orders, please contact:

David Wilcox, Sales Manager
800-851-5333, Ext. 270
dwilcox@Connoisseurs.com