Craving a jewelry fix? You may soon find satisfaction at your neighborhood Target store. This week, the popular e-commerce site BaubleBar began rolling out its new fashion jewelry collection, SUGARFIX by BaubleBar, at 900 Target stores across the country. The affordable line features 180 necklaces, bracelets, earrings and rings: lower-priced versions of some of BaubleBar’s bestsellers, as well as original pieces designed exclusively for Target.
Prices for SUGARFIX range from $9.99 to $29.99, with an average price of only $14.99. SUGARFIX by BaubleBar is also available on Target.com.
“There’s easily high demand for self-gifting of jewelry,” BaubleBar co-founder Daniella Yacobovsky told WWD.com. “We wanted to address that with Target. We realized we’re partnering with a store our customer already loves and frequents. We know our customer shops and buys small things for herself at Target. BaubleBar was founded on the belief that fashion should be fun and not seen as high budget.”
The SUGARFIX by BaubleBar collection features glamorous statement necklaces and earrings with dazzling faux gems; geometric pieces with lots of bright patterns; delicate “essential” styles in gold, silver and other metals; and bold bead designs for a more eclectic look.
Here are OBJ’s top 5 picks:
The Tassel Earring, with bright beads and colorful threads, provides a vibrant pop of color for day…and just enough dress-up power for night. $12.99 a pair
From the New Essential group, the Gold Bangle Bracelet Set epitomizes the layered look. And at this price, you can wear one (or more) sets on each wrist! $16.99
The Geometric Statement Necklace is a modern take on a classic style. Combining linear shapes with multicolored stones, it also features on-trend Color of the Year: Greenery. $24.99
Available in soft pastels or rich jewel tones, the SUGARFIX Beaded Bracelet goes on beyond Boho — packing a big punch of color with a small price tag. $14.99
Star-Drop Earrings: At OBJ, we’re longtime fans of celestial-style jewelry, so these gold and crystal double-drops are must-haves for special occasion nights. $12.99
Sources: Target.com; BaubleBar.com; WWD.com
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