Just in time for Earth Day (April 22), popular jewelry designer Alex Woo has released gold and silver necklaces celebrating the wild panda. Woo will donate 20 percent of the purchase price of her Activist Love Panda to benefit the World Wildlife Fund (WWF) and its efforts to protect wild pandas and snow leopards. The necklace marks Woo’s fifth collaboration with Disneynature, which is releasing a new film about pandas this Earth Day weekend.
Woo’s Activist Love Panda features the Disney film’s lovable panda bear rendered in the shape of a heart. Bamboo leaf motifs represent the movie’s three starring families – a panda bear and her baby, a family of golden monkeys and a snow leopard and her cubs.
To see a trailer for the film, Born in China, please click here.
About Alex Woo
Woo is best known for her “Little Letters” necklaces, which many fans collect and layer to spell out names or special words. The designer also has a long history of animal causes. Previous jewelry collaborations with Disneynature include Monkey Kingdom, Chimpanzee, African Cats and Bears.
Born and raised in New York City, Woo has been designing jewelry for over a decade. With her father, a master bench jeweler, serving as her mentor, she grew up learning an appreciation for gems, precious metals and fine craftsmanship.
After studying fine arts and jewelry design at an Ivy League university and abroad in Paris, Woo won the National Women’s Jewelry Association’s design competition in 1998. She was also named a JCK “Rising Star,” one of the most prestigious accolades in the jewelry industry.
All of Alex Woo’s pieces are made in New York, using eco-friendly precious metals including 14K gold and sterling silver from American refineries. Her jewelry is sold at fine boutiques and jewelry stores nationwide.
The Activist Love Panda is available in sterling silver for $158 and 14K yellow gold for $798 on AlexWoo.com.