British Jewelry Designer Polly Wales Sets Up Shop Stateside

Stacks of Polly Wales Ring Selections
Stacks of Polly Wales Ring Selections. Photo Courtesy of TomFooleryLondon.co.uk

Earlier this year, the award-winning British jewelry designer Polly Wales moved her core team of artisan wax-workers and goldsmiths to a new headquarters in downtown Los Angeles. It was not a moment too soon. Up until the move, some 40 U.S. retailers (or stockists, as they say in the U.K.) carried Wales’s one-of-a-kind “rough luxe” pieces. Now, with her stateside expansion, Wales is poised to build her brand more broadly throughout the U.S., and around the globe.

Photo of British jewelry designer Polly Wales
Polly Wales (above) was named to Professional Jeweler magazine’s Hot 100 List in 2014. Before studying jewelry at London’s Royal College of Art, she trained as a sculptor. Photo Courtesy of PollyWales.com

A Cult Following

“We having been building our brand in the U.S. slowly for the last nine years,” Wales told National Jeweler. “We have had a small cult following but in the last three years we have really grown, mostly in the U.S, where, as I see it, jewelry and craftsmanship is really held in high regard. People have an awareness of fine jewelry, and it’s an exciting thing to be part of that.”

Champagne Coco, Ruby Confetti Rings by British Jewelry Designer Polly Wales
Champagne Coco, Ruby Confetti Rings by British Jewelry Designer Polly Wales. Photo Courtesy of MarieClair.co.uk

From-the-Earth Aesthetic

Since starting her company in 2006, the young jewelry designer has gained international acclaim for her natural, “from-the-earth” aesthetic. Inspired by ancient treasures, traditional ethnic adornments and modern approaches to color, Wales’s contemporary jewelry features precious gems and ethically-sourced diamonds cast directly into 18K gold.

Polly Wales Stacked Rings featuring Dark Constellation and Crystal Rings with Black and White Sapphires
Polly Wales Stacked Rings featuring Dark Constellation and Crystal Ring Designs with Black and White Sapphires.
Photo Courtesy of Polly Wales’ Instagram

According to her website, Wales prides herself on hand-crafting luxury jewelry that is refreshingly wearable and versatile, giving women the choice between subtle ornamentation or layering and stacking pieces into bolder statement styles.” Her rustic-luxury designs are especially appealing to engagement ring shoppers looking to repurpose inherited stones in more modern settings.

Polly Wales Stacked Necklaces in Gold
Polly Wales Stacked Necklaces in Gold Featuring Rainbow Stonework

Where to Find It

Wales’s new 2,500-square-foot L.A. space houses a workshop and in-house casting facility, as well as a wholesale showroom, design studio and bespoke consultation service where customers can commission wedding, engagement or modern heirloom pieces.

For a list of retailers that carry Polly Wales jewelry, or to shop online, visit www.pollywales.com

 

You'd be amazed to see what a beauty treatment can do for your diamonds.

 

Sources: nationaljeweler.com; pollywales.com

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